Case 05 / 07 — Tutankhamun World Tour
Buildinghypeforahistoricfinaltour.
A community growth campaign for the Tutankhamun world tour: a website, companion app and AR game that built a following in every city before the doors opened.
01[ The brief ]
The challenge.
The largest Tutankhamun exhibition ever staged was heading out on a final world tour. It needed to reach far beyond museum-goers and build anticipation in each city long before the doors opened.
[ The goal ]
One campaign that makes every tour stop feel like an event: easy to book, rich to explore and fun enough to share.
02[ What we did ]
Four moves to sell-out.
03[ The results ]
0
Years of history, made playable in AR
0
Tap from hype to booked ticket
0/7
Countdown keeping every city talking
“
An exhibition this big deserves more than a booking page. The campaign had to feel like part of the experience.
[ Tutankhamun, Marketing Director ]
Want results
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