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Case 07 / 07 — Creativebrief

Clearernavigation.Moresales.

A cluttered header was hiding the product. We audited every path, cut the noise and rebuilt the navigation so users find their revenue driver in one click, on any device.

[ Client ]
Creativebrief
[ Sector ]
Marketing
[ Services ]
UX Audit · UI Design
[ Year ]
2025
Creativebrief: Clearer navigation. More sales
01[ The brief ]

The challenge.

Creativebrief serves marketers, agencies and freelancers with consultancy services and an insights platform. The site navigation is how all of them find their way in. Over time it had grown piece by piece: there was no clear order, the products that earn money were hard to find, and the mobile menu couldn’t keep up.

[ The goal ]

A navigation that anyone can use instantly, on any device, and that steers people towards the products that matter most to the business.

02[ What we did ]

Four moves to sell-out.

[ Step 01 / 04 ]
01Fewer choices

Cut the menu to 5–7 core items. Fewer options means faster decisions, the same reason a clear “Buy tickets” beats a busy homepage.

02Key product first

Put the Intelligence Hub, the product that earns, front and centre. Everything else sits one layer behind it.

03Say what it is

Swapped clever labels for clear ones, so “Intelligent Insights” became the Intelligence Hub. When people know where a link goes, they click it.

04Built for thumbs

A sticky mobile menu, familiar patterns and WCAG-ready contrast and tap targets, so every visitor on every device can reach the next step.

Creativebrief: Mobile header
Mobile header
Creativebrief: Mobile menu, logged in
Mobile menu, logged in
Creativebrief: Mobile menu, logged out
Mobile menu, logged out
Creativebrief: Desktop header
Desktop header
Creativebrief: Intelligence Hub menu
Intelligence Hub menu
Creativebrief: Menu system
Menu system
Creativebrief: Button & nav states
Button & nav states
03[ The results ]
0
Click to the revenue driver, from any page
0%
Fewer menu choices to decide between
0%
WCAG-ready on every device
“

Navigation is a product surface, not just structure. Clear labels beat clever ones, and fewer options mean better decisions.

[ Marketing Director, Creativebrief ]
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Want results
like these?
Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/