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Case 02 / 07 — ATP

Everyrule,foundinmilliseconds.

A legacy PDF rulebook reimagined as a fast, searchable, offline-ready app for officials, players, media and fans.

[ Client ]
ATP
[ Sector ]
Sport
[ Services ]
Product Design
[ Year ]
2025
ATP: Every rule, found in milliseconds
01[ The brief ]

The challenge.

Officials, players and media rely on the ATP Rulebook in live, high-pressure moments. But it lived in static PDFs and scattered web pages: slow to load, hard to navigate and impossible to use without a signal.

[ The goal ]

One app that puts any rule a tap away, works offline courtside and is accessible to everyone from day one.

02[ What we did ]

Four moves to sell-out.

[ Step 01 / 04 ]
01Every rule, one link

Rebuilt the rulebook as a modular hierarchy made for searching, scanning and deep linking.

02Search first, scroll never

Made search and filtering the main way in, with history, suggestions and section filters.

03Works with zero signal

Designed for every connectivity state, so the rulebook works in stadiums with no signal.

04Readable by everyone

WCAG-compliant from the start, with clear type, strong contrast, screen-reader support and scalable text.

ATP: Launch screen
Launch screen
ATP: Rulebook home
Rulebook home
ATP: Search & results
Search & results
ATP: Search flow
Search flow
03[ The results ]
0s
To find any rule, down from minutes
0%
Of the rulebook available offline
0
Search bar to reach every rule
“

Search is the product, not a feature. Getting it right changed how people used the whole rulebook.

[ Key learning, ATP Rulebook App ]
[ Next case — 03 ]Sport
ATP
Live scores, rebuilt for millions.
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Want results
like these?
Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/