Case 01 / 07 — ATP Challenger

Afan-firsthomefortheChallengerTour.

End-to-end design of a mobile-first video-on-demand platform, from first concept to dev agency-ready handoff.

[ Client ]

ATP Challenger

[ Sector ]

Sport

[ Services ]

Product Design

[ Year ]

2026

01[ The brief ]

The challenge.

The Challenger Tour is where tomorrow’s stars fight for their breakthrough, but it had no digital home of its own. Fans had nowhere to follow fast, back-to-back tournaments in one place.

[ The goal ]

A bold, mobile-first VOD platform that wins a younger audience, stands on its own and still fits the wider ATP world.

02[ What we did ]

Four moves to sell-out.

[ Step 01 / 04 ]

01Fans first, always

Shaped the product beyond the first concept, matching what fans need with what ATP needs to achieve.

02From scroll to stream

End-to-end UX for discovery, live playback, scheduling and match detail.

03Raw energy, zero friction

A raw, high-energy look for a younger crowd, built on familiar, easy-to-use VOD patterns.

04Built to ship

A modular design system, interactive prototypes and full documentation, ready for the development agency build.

Challenger homepage

Live playback

Mobile journeys

Live scores

Tournament draw

Challenger TV

03[ The results ]

0/7

Tennis on demand, every week of the year

Tap from discovery to live match

Home for grassroots tennis

“

A raw, unique and modern home for the Challenger Tour. Live, on demand, 24/7.

[ Project vision, ATP Challenger Tour ]

[ Next case — 02 ]Sport

ATP

Every rule, found in milliseconds.

View case study→

[ More work ]

03SportATP→04SportTennis Score→05AttractionsTutankhamun World Tour→06SportEuroLeague→07MarketingCreativebrief→

Want results
like these?

Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/