Case 06 / 07 — EuroLeague

Turningmatch-daydataintofanconversation.

A community growth campaign across key global markets, built to keep fans talking between games, not just during them.

[ Client ]

EuroLeague

[ Sector ]

Sport

[ Services ]

Community Growth · Social

[ Year ]

EuroLeague: Turning match-day data into fan conversation

01[ The brief ]

The challenge.

EuroLeague had passionate fans across Europe and beyond, but engagement spiked on game night and fell away in between. Social needed a steady rhythm of content worth sharing in every market.

[ The goal ]

A repeatable content engine that grows the community week after week: always on, built from real data, and easy to roll out across teams and languages.

02[ What we did ]

Four moves to sell-out.

[ Step 01 / 04 ]

01Spark the debate

We asked team GMs who the real MVP was, then let fans argue back. Insider opinion became conversation, and every vote gave the league a clearer read on what its audience cares about.

02Get closer to the game

A wearable tech partner gave fans what TV can't: jump height, heart rate and crowd noise, live from the court. A new angle for fans, a fresh story for sponsors.

03Make it shareable

Plays of the Game turned raw data into moments worth posting, like an 88.6cm jump or a crowd louder than a jet engine. Fans did the distribution, so reach grew without extra spend.

04Keep them coming back

A Community Growth Engine of templates and a weekly rhythm kept polls, stats and milestones shipping on every channel. Fans had a reason to return each round, and the team had a repeatable way to grow the audience.

GM survey: MVP

GM survey: Final four

Plays of the Game

Wearable player stats

GM survey: Head coach

Crowd noise moment

03[ The results ]

Ranked No. 1 sport across socials for engagement and interactions

0dB

Crowd noise turned into content

0.0cm

Jump height made shareable

“

Fans don’t just want results. Give them something to argue about, share and come back for, and the community grows itself.

[ Marketing Director, Euroleague ]

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Want results
like these?

Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/Energise Buzz/Captivate fans/Grow a community/Turn attention into bookings/Sell the experience/