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Social
Slam dunk Passion: Fans flock to Data-Driven Social
We transformed fan engagement into a vibrant and dynamic social experience.
Strategy
Emulate and improve upon the success of the NBA social strategy, ensuring fans can engage and share quality-led content driven by data to build and grow a fanatic fan base.
results
We successfully connected and energised fanatics, giving them access to multiple content streams before, during and post-match focusing on data using patented technology, behind the scenes and conversational evergreen content.
Challenge
The EuroLeague is the top-tier European professional basketball club competition but has struggled to compete with other sports within the global social sphere to attract new, younger audiences.
"It truly connected and energised fans and amplified our brand across all socials, even above the NBA. The content kept fans hooked even after the campaign ended. This campaign has raised the bar for fan interaction with the broader business."
Senior Marketing Director, IMG
16
Million Impressions
3.5%
Interaction rate on IG
51%
Audience growth across all platforms
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