Digital
Unveiling Success: Delivering Corporate FOMO
Helping IMG to exceed their targets for UEFA's Official Hospitality Packages for Euro 2020.
Strategy
This will be undertaken by targeting wealthy, affluent individuals and key business decision-makers/stakeholders with iconic imagery, scarcity, and experience-led messaging for a once-in-a-lifetime immersive experience.
results
We delivered a consistent, engaging, intuitive 360 digital campaign and responsive lead-gen website that harnessed the excitement, FOMO, and scarcity of watching one of the home nations journey to the Euro 2020 final at Wembley Stadium. The campaign's success was underpinned by planning and delivering key milestones within an expansive content calendar, ensuring the impact of all organic and paid media executions.
Challenge
The business objective was to generate approximately £40 million in ticket sales for all Euro 2020 matches within the UK&I.
"Sprynt delivered a fantastic selection of creative assets for our website and digital marketing channels throughout the project, which looked incredible but, more importantly, performed very well at driving lead generation and strong commercial results."
— Jon Claxton, Senior Marketing Manager, Euro 2020